(Brain studies show increased screen time leads to stress build up and decreased focus and engagement.) You don’t need the numbers to tell you though, your inbox is probably indication enough! Podcasts give employees a break from “screen time” and email overload with a different way to consume content. Microsoft’s recent data shows increases in time spent on email and online meetings, which leads to many employees feeling overwhelmed and being less productive. Email and “screentime” overload: A Carleton University study found high levels of work overload and stress, much of which was associated with spending so much time on email.These are some of the common challenges that podcasts can help with: Podcasts Help Solve Challenges to Company Newsletter Engagement Many companies are adding podcasts as companion media to their company newsletters to help overcome certain challenges and improve the way they communicate with employees. Podcasts provide a new opportunity to communicate company information in an engaging way. And, many companies are not measuring the engagement with the content from company newsletters ( up to 60% don’t use tracking tools). However, click rates in a company newsletter only tend to be around 14% and how much employees read and retain may vary widely. Makes sense, right? It is different than a marketing email–employees should see this as essential content. Several large scale studies show around a 60% open rate. This includes looking at open rates, click rates, and how effectively the newsletter is getting information communicated to the most people.įortunately, company newsletter open rates are pretty high. So, companies should be continually analyzing how well their newsletters are performing.
Often, the information sent out in a company newsletter is quite essential. A company newsletter is a common way to share important updates and keep your workforce informed of wider company directives, events, celebrate success and more.
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